Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and New Streaming Giants Innovate

Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and New Streaming Giants Innovate

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Terrestrial broadcast series have long been established as popular TV shows, produced and broadcast through traditional broadcasting stations. In contrast, online services are internet-based streaming platforms, with global streaming giants, regional streaming services, and domestic platforms being leading competitors. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has become fierce. Consequently, each platform is creating original productions and employing distinct strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing content with broad audience reach while maintaining traditional storytelling methods. In particular, they actively cast celebrity performers to boost ratings and produce narratives that resonate with a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their historical credibility and established reputation, they continue to deliver time-tested formulas, ensuring consistent success. This allows audiences to find more ways to engage with network television through various platforms.

Differentiation Strategies of OTT Services

OTT platforms are expanding their subscriber base by employing approaches distinct from network-based television. Firstly, they actively embrace new genres and unique structures, prioritizing artistic direction and narrative depth over broad popularity. Secondly, they offer customized programming that caters to individual tastes, targeting specialized demographics. Lastly, they focus on producing international releases aimed at the expanding international scene, allowing them to grow their fanbase not only in their home country but also internationally. Through these approaches, OTT platforms are strengthening their competitiveness in ways 후후티비2 different from conventional TV networks.

Competition and Collaboration Between Platforms

As terrestrial broadcasters increasingly expand into the streaming space, competition has intensified. For instance, KBS and MBC operate their own streaming platforms, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on internet-based distribution channels. This strategy helps sustain the relevance of traditional broadcasting platforms while expanding their digital reach. Meanwhile, the rise of competing streaming networks is shifting audience preferences towards more flexible viewing options.

Conversely, digital platforms are also enhancing their competitiveness by collaborating with terrestrial broadcasters. Netflix has gained worldwide success with Korean dramas like the breakout survival thriller and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This collaboration helps both parties leverage their advantages, fostering a diverse storytelling landscape. As a result, the boundaries between network TV and streaming continue to become less defined.

Ultimately, terrestrial dramas and OTT services are both rivaling each other and working together through their respective unique approaches. network-produced content maintain classic formats and general audience focus, whereas digital platforms provide genre-defying and cross-border content. As synergy and integration between these platforms continue to expand, audiences can expect a wider-ranging and enhanced content environment in the future.

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